About Us


We are Fig +Honey. A modern kids brand, creating kids fashion that is minimal yet quirky. At F+H we don't follow fashion trends but follow the imagination of kids. We place great emphasis on creating both affordable and ethically sourced garments. We are based in London and work with artists and suppliers worldwide to bring our vision to reality. 

Founded in 2015 by Ummu, a graduate from the University of Manchester with a Bsc. Hons in Management and Marketing of Textiles. Ummu's main source of inspiration is her daughter a little cowboy ballerina who dreams about having picnics with dragons and dinos. 


"Our main aim is to create minimal yet expressive clothing for your little ones"